KADIN TÜKETİCİLERİN TURİSTİK ÜRÜN SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLER

Abstract

Aim of this study is to determine the factors effecting women consumers' behaviour about buying touristic products. Also, in this study, the relation between factors effecting women consumers' behaviour about buying touristic products and age, marital status, having child, education variables is revealed. In literature part of this study, characteristics of women consumers are mentioned and also it is studied that these caharacteristics have what kind of effects on buying behaviour and businesses should pay attention what kind factors when they practice strategies for women consumers. The universe of this study are women consumers, because academic studies on women consumers are not enough and the marketing of women consumer has gained importance gradually. With in this scope the universe of this study are women consumers buying tours departing from İstanbul. Datas are provided by 270 questionnaries. Significant difference has found between women consumers' behaviour about buying touristic products and age, martial status, child, education. With this results, suggestions for businesess are presented.