THE IMPACT OF SERVICE FAIRNESS PERCEPTION ON INTENTION TO REVISIT: A RESEARCH IN CANAKKALE
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Keywords:
Service fairness, Revisit intention, TourismAbstract
The aim of the study is to measure the impact of foreign tourist's perceptions of service fairness on the repurchase intentions. In this direction, data were collected on 396 people selected by simple random sampling method on foreign tourists staying in Canakkale province. Correlation analysis was conducted to determine the relationship between service fairness and intention to revisit, and it was found that there was a positive and moderate relationship between perceived service fairness and intention to revisit.
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