THE IMPACT OF SERVICE FAIRNESS PERCEPTION ON INTENTION TO REVISIT: A RESEARCH IN CANAKKALE


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Authors

  • Ersin ARIKAN
  • Emre ÇİLESİZ Atatürk Üniversitesi, Turizm Fakültesi, Erzurum, Türkiye (emre.cilesiz@atauni.edu.tr)
  • Adem ARMAN Akdeniz Üniversitesi, Turizm Fakültesi, Antalya, Türkiye (ademarman@hotmail.com)

Keywords:

Service fairness, Revisit intention, Tourism

Abstract

The aim of the study is to measure the impact of foreign tourist's perceptions of service fairness on the repurchase intentions. In this direction, data were collected on 396 people selected by simple random sampling method on foreign tourists staying in Canakkale province. Correlation analysis was conducted to determine the relationship between service fairness and intention to revisit, and it was found that there was a positive and moderate relationship between perceived service fairness and intention to revisit.

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Published

2017-12-30

How to Cite

ARIKAN, E., ÇİLESİZ, E., & ARMAN, A. (2017). THE IMPACT OF SERVICE FAIRNESS PERCEPTION ON INTENTION TO REVISIT: A RESEARCH IN CANAKKALE. Journal of Recreation and Tourism Research, 4(4), 1–6. Retrieved from https://jrtr.org/index.php/jrtr/article/view/208

Issue

Vol. 4 No. 4 (2017): JRTR

Section

Research Paper

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.