KIŞ TURİZM MERKEZLERİNDEKİ REKREASYON FAALİYETLERİ: KONAKLAMA İŞLETMELERİNİN İNTERNET SAYFALARI ÜZERİNDEN BİR ARAŞTIRMA

Abstract

Recreational activities, which is great importance for mass tourists, is also great importance for winter tourism tourists. Recreation activities which make a significant contribution to the promotion and marketing activities of the accommodation enterprises are becoming more sought after by tourists. There for, the aim of this study was to determine recreation activities status in winter tourism centers accommodation enterprises’. Content analyze was used for identify accommodation enterprises’ recreation activities. In this study, a total number of 58 accommodation enterprises’ web site analyzed and results obtained descriptively. As a result of the study, it has been found that half of the accommodation enterprises don’t give information about recreation on their web pages, the enterprises that use them use different names other than recreation and the recreational activities in winter tourism centers are extremely limited.