PAYDAŞLAR AÇISINDAN HAVA SPORLARI ARACILIĞI İLE SÜRDÜRÜLEBİLİR DESTİNASYON GELİŞTİRME: UŞAK DESTİNASYONU ÖRNEĞİ

Abstract

In this study, it is aimed to determine the subjects that need to be carefully evaluated while developing a sustainable destination through air sports and making marketing decisions. In this context, it is important to evaluate the opinions of central/local governments, non-governmental organizations and enterprises, which are regarded as important actors in destination management. The universe of the study, which is designed using qualitative research methods, is composed of air sports experts. The maximum diversity strategy is determined as the sampling method. The data were obtained through semi-structured interview form using interview technique. Frequency analysis and descriptive analysis were used for the analysis of the data. As a result of the study, the strengths, weaknesses, opportunities and threats of a destination which is air sports were evaluated separately. As a result, stakeholders should work together to develop sustainable destinations. In addition, all stakeholders should plan the development of destinations by conducting a SWOT analysis on their own subjects.