COĞRAFİ İŞARETLİ ÜRÜNLERİN TURİZMDEKİ ROLÜ: ESKİŞEHİR TURLARINA İLİŞKİN BİR İÇERİK ANALİZİ

Abstract

Geographical indications contribute to the tourism development of the region as a local development tool. The use of geographical indication products which are specific to the region in the tour programs makes the tours differentiated and makes the products more recognizable. The aim of the study is to investigate the extent to which geographical indication products are used in tour programs. EskiĢehirwas chosen as a sample of the study. Tours to EskiĢehir until the end of the year were determined and tour programs were examined from the websites of the travel agencies through the content analysis. As a result of the analysis, it was revealed that the meerschaum is the most common product in programs. Although the çibörek is also included in many tour programs, it is another important result of the study that the met halva is only available in a few programs.