KÜLTÜREL TURİZM KAPSAMINDA SOMUT OLMAYAN KÜLTÜREL MİRAS TANITIM FİLMİNİN ANALİZİ

Abstract

The aim of this study is to evaluate Intangible Cultural Heritage promotional film published by the Ministry of Culture and Tourism within the scope of cultural tourism. In the study, document analysis and case study were applied, semiotics and content analysis were used for data analysis. The results were interpreted by descriptive analysis. In the cultural tourism message given by information, the richness and diversity of intangible cultural heritage values were conveyed through visual and linguistic indicators. This diversity is given under 31 products and 8 categories. Handicrafts and food and beverages were the most represented categories with 8 products. The most frequently used categories were crafts (40.7%) and food and beverages (21%). Thus, the audience was invited to Turkey to recognize and experience the intangible cultural heritage values.