HATAY’IN TURİZM DEĞERLERİNİN ONLİNE MÜŞTERİ DENEYİMLERİ ARACILIĞIYLA İNCELENMESİ

Abstract

This study aims to determine the positive and negative aspects of the visitor experience about the Hatay destination in the Trip Advisor site, where over 500 million comments an dopinions. It has been found out that there are 2177 comments on Trip Advisor about Hatay until 24.01.2018. In this context, the evaluations of 8 touristic attractiveness with the highest score were examined. As a result of the research, it is observed that the visitors have negative comments about the destination such as lack of publicity, lack of direction signs, parking problem, and have a positive impression especially on the restoration Works carried out in Hatay Archeology Museum.