TURİST REHBERLERİNİN SANAT TEMALI TURLARDA YARATTIĞI DEĞER ALGISI

Özlem ÖZBEK

doi:10.5281/zenodo.6399167

Authors

Özlem ÖZBEK Bandırma Onyedi Eylül Üniversitesi https://orcid.org/0000-0001-6999-9324

DOI:

https://doi.org/10.5281/zenodo.6399167

Keywords:

Tourist Guiding, Art Tourism, Art Tours, Value Creation

Abstract

In this research, it is aimed to determine the effect of tourist guides on creating customer value in art-themed tours. In the research, which was carried out with qualitative research methods, interviews were conducted with tourists and guides. In the process of obtaining the data, it was based on reaching the views of the tourist guides who directed the art tour and the tourists who participated in these tours. The sample reached by snowball sampling method was interviewed via telephone between 20.02.2022-01-03.2022. With the research findings, the perceived value of the guides and tourists about the art tours was determined. Although the contribution of the guides to the perceived value in the eyes of the tourists was determined positively, it was stated by the tourist participants that the transfer of information about the content of the art tours was insufficient. In line with the findings, it has been proposed to be an area of expertise in tourist guiding under the name of art tours and biennial tours. Suggestions were also developed on how to program and manage a good art tour.

Downloads

Download data is not yet available.

References

Andron S. (2018). Selling streetness as experience: The role of street art tours in branding the creative city. The Sociological Review, 66(5), 1036-1057.

Rokenes, A., Schumann, S. & Rose, J. (2015). The art of guiding in nature-based adventure tourism – how guides can create client value and positive experiences on mountain bike and backcountry ski tours. Scandinavian Journal of Hospitality and Tourism, 15(1), 62-82.

Arnould, E. J. & Price, L. L. (1993). River magic: Extraordinary experiences and the extended service encounter. Journal of Consumer Research, 20(1), 24–45.

Bagul, A. P. (2012). Art tourism in Malaysia: Research issues. Travel & Tourism Research Association Asia-Pacific Chapter, 1-4.

Beedie, P. (2003). Mountain guiding and adventure tourism: Reflections on the choreography of the experience. Leisure Studies, 22, 147–167.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71.

Buckley, R. (2010). Adventure tourism management. Amsterdam: Butterworth-Heinemann.

Campos, A. C., Mendes, J., Valle, P. O. D. & Scott, N. (2018). Co-creation of tourist experiences: A literature review. Current Issues in Tourism, 21(4), 369-400.

Cohen, E. (1985). The tourist guide: The origin, structure and dynamics of a role. Annals of Tourism, 12, 5– 29.

Cohen, E. & Avieli, E. (2004). Food in tourism: Attraction and impediment. Annals of Tourism Research, 31, 755–778.

Curtin, S. (2009). Managing the wildlife tourism experience: The importance of tour leaders. International Journal of Tourism Research, 12, 219–236.

Eco, U. (1977). Das offene kunstwerk, Gabler, Wiesbaden.

Fabricius, M. P. (2001). Competitive strategies for tourism destinations, Doctoral dissertation, University of South Africa.

Franklin, A. (2018). Art tourism: a new field for tourist studies. Tourist Studies, 18(4), 399-416.

Gronroos, C. (2012). Conceptualising value co-creation: A journey to the 1970s and back to the future. Journal of Marketing Management, 28 (13/14), 1520-1534.

Holbrook, M. B. (2006). Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay. Journal of Business Research, 59(6), 714-725.

Jensen, Ø. (2010). Social mediation in remote developing world tourism locations – the significance of social ties between local guides and host communities in sustainable development. Journal of Sustainable Tourism, 18(5), 615–633.

Lin, Z., Chen, Y. & Filieri, R. (2017). Resident-tourist value co-creation: the role of residents’ perceived tourism impacts and life satisfaction. Tourism Management, 61, 436-442.

Mathisen, L. (2012). The exploration of the memorable tourist experience. Advances in Hospitality and Leisure, 8, 21–41.

Özgürel, G. & Baysal, K. (2018). Sanat turizmi açısından müze evler: Zeki Müren sanat müzesi örneği. Journal of Social and Humanities Sciences Research, 5(31), 4727-4741.

Pedersen, A. J. (2012). Opplevelsesøkonomi – kunsten a˚ designe opplevelser [Experience economy – the art of designing experiences]. Oslo: Cappelen Damm AS.

Pereira, E. (2005). How do tourist guides add value to an ecotour? Interpreting interpretation in the state of Amazonas, Brazil. Hospitality Review, 23(2), 1-8. Retrieved from http://digitalcommons.fiu.edu/ hospitalityreview/vol23/iss2/1.

Pine, J. & Gilmore, J. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business Press.

Pomfret, G. (2011). Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation. Tourism Management, 32, 501–510. doi:10.1016/j.tourman. 2010.04.001

Pongsakornrungsilp, S. & Schroeder, J. E. (2011). Understanding value co-creation in a co-consuming brand community. Marketing Theory, 11(3), 303-324.

Porter, M. (1985). The value chain and competitive advantage, (Ed.) Barnes D., In Understanding Businesses: Processes, 33-61, New York: Routledge.

Prahalad, C. K. & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.

Prebensen, N. K. & Foss, L. (2011). Coping and co-creation in tourist experience. International Journal of Tourism Research, 13(1), 54–67.

Prebensen, N. K., Chen, J. S. & Uysal, M. (2014). Creating experience value in tourism. Boston: CABI.

Sandström, S., Edvardsson, B., Kristensson, P. & Magnusson, P. (2008). Value in use through service experience. Managing Service Quality: An International Journal, 18(2), 112-126.

Sheth, J. N., Newman, B. I. ve Gross, B. L. (1991). Consumption Values and Market Choices: Theory and Applications. Cincinnati, OH: South-Western Publishing.

Sheth, J. N. & Uslay, C. (2007). Implications of the revised definition of marketing: from exchange to value creation. Journal of Public Policy and Marketing, 26(2), 302-307.

Stone, D. L. (1997). A comparative study of two art museum tours and their impact on adult learning. Visual Arts Research, 23(1), 142–150.

Tajzadeh-Namin, A. (2012). A review on value creation in tourism industry. Management Science Letters, 2(1), 203-212.

Tekin Özbek, Ö, & Öz Çelikbaş, E. (2021). Somut olmayan kültürel miras temalı turistik aktivitelerin terapötik etkisi: Bursa Karagöz müzesi örneği. Türk Turizm Araştırmaları Dergisi, 5(4), 2723–2736.

Uğuz, S. Ç. (2015). Sanat turizmi kapsamında sanat köyleri/ sanat akademileri/ sanat kampları uygulamaları ve kırsal turizme katkıları. Uluslararası Sosyal ve Ekonomik Bilimler Dergisi. 5 (2), 25-28.

Vargo, S. L. & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.

Yıldırım, A. & Şimşek, H. (2005). Sosyal bilimlerde nitel araştırma yöntemleri. Ankara: Seçkin Yayıncılık.