Destinasyonların Tanıtım Amaçlı Kullandıkları Görsellerin ve Sloganların Üniversite Öğrencileri Tarafından Algılanma Düzeylerinin Belirlenmesine Yönelik Bir Araştırma

Abstract

In destination marketing, destinations use various images and slogans in order to emphasize their differences, to arouse interest in tourists and to ensure mental permanence in tourists. In this study, it is aimed to determine the university students’ perception levels of the various images and slogans that were used for national and international promotion of Turkey by the Culture and Tourism Ministry. 281 questionnaire forms prepared in this context were delivered to the students of Kırklareli University Pınarhisar Vocational School between 3-7 February 2020 by face-to-face communication. The data obtained from the questionnaires were analyzed by use of the SPSS program. As a result of the analyzes, it was determined that the university students perceived and evaluated the imagess and slogans that the destinations used for touristic promotional purposes in terms of their natural, symbolic, emotional, creativity and spiritual aspects.