Ordu İlinde Faaliyet Gösteren 4 Ve 5 Yıldızlı Otellerin Trıvago.Com Web Sitesindeki Puanlama Ve Yorumlara Göre Değerlendirilmesi

Abstract

With the development and widespread use of internet and information technologies, significant changes and transformations have started to take place in the purchasing behavior of consumers. This situation also manifests itself in the tourism sector and consumers make their decisions when they buy tourism products and are influenced by sharing and commenting on electronic media rather than traditional methods. Tourists who participate in touristic activities share their experiences on various platforms in virtual environments and interact with other consumers. They make both positive and negative comments and evaluations about travel experiences. Consumers who intend to purchase the tourist product look at the comments and evaluations on the various online sites and make their preferences accordingly before making their purchase decisions. In this context, the aim of our study is to analyze the comments and reviews on the website of Trivago.com regarding 4 and 5 star hotel businesses in Ordu province. Content analysis method was used in the study; while the location and scenery of the hotels are among the most pleasing issues for the guests staying in these hotels, it has been determined that they are not satisfied with the food and beverage services provided by the hotels, especially the breakfast service.