KONAKLAMA İŞLETMELERİNDE YENİ BİR YAKLAŞIM NÖROTURİZM: YERLİ VE YABANCI TURİST ALGISI ÜZERİNE BİR ARAŞTIRMA

Abstract

The aim of this research is to reveal the true perception of tourism shaped in the minds of tourists by using brain imaging method, and to guide the related institutions in the promotional activities that are evaluated under the scope of the country's special interest tourism types. The other aim of this study is to compare the EEG (electroencephalography) method, which measures the brain activity of the participants, with the nvivolO program, which evaluates the oral statements of participants, In this study, EEG (electroencephalography) method is used among neuro-imaging techniques and a total of 40 tourists; each group having 10 people.