Seyahat Motivasyonları Davranışsal Niyetler ile Memnuniyet Arasındaki İlişkiler


Özet Görüntüleme: 166 / PDF İndirme: 108

Yazarlar

DOI:

https://doi.org/10.5281/zenodo.8393216

Anahtar Kelimeler:

Seyahat Motivasyonu, Davranışsal Niyet, Turist Memnuniyeti, Mardin

Özet

Araştırmalar, literatürde motivasyonlar, memnuniyet ve davranışsal niyetler arasındaki ilişkiler konusunda bir fikir birliği olmadığını göstermektedir. Önceki araştırmaların tutarsız sonuçları, mevcut araştırmanın ana nedenidir. Mevcut araştırma, seyahat motivasyonları ile davranışsal niyetler arasındaki ilişkide turist memnuniyetinin aracılık etkisini incelemektedir. Araştırmanın evreni yerli turistler olup, araştırma Mardin ilinde gerçekleştirilmiştir. Araştırma verisi anket ve kolayda örnekleme yöntemiyle (n= 390) toplanmıştır. Arabuluculuk etkisini test etmek için önyükleme yöntemi kullanılmıştır. Analiz sonuçlarına göre, seyahat motivasyonlarının davranışsal niyetler üzerindeki etkisinde turist memnuniyetinin kısmi aracı rolüne ilişkin geliştirilen hipotez kısmen desteklenmiştir. Ayrıca aracılık rolü anlamlı bulunmuştur. Araştırma bulguları literatür kapsamında tartışılmış ve bazı önerilerde bulunulmuştur.

İndirmeler

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Yayınlanmış

2023-09-30

Nasıl Atıf Yapılır

Ercan İştin, A., & Ertaş, Çağdaş. (2023). Seyahat Motivasyonları Davranışsal Niyetler ile Memnuniyet Arasındaki İlişkiler. Journal of Recreation and Tourism Research, 10(3), 1–16. https://doi.org/10.5281/zenodo.8393216

Sayı

Bölüm

Araştırma Makalesi