Metaverse Turizmi Araştırmalarının Yörüngesi Nedir: Bibliyometrik Bir Genel Bakış


DOI:
https://doi.org/10.5281/zenodo.15098604Anahtar Kelimeler:
Metaverse Turizm, Bibliyometrik Analiz, Sanal Gerçeklik, Akıllı TurizmÖzet
Metaverse turizmi araştırmaları, artan ilgi ve teknolojik gelişmelerin etkisiyle son yıllarda önemli bir ilerleme kaydetmiştir.Bu çalışma, bibliyometrik analiz teknikleri kullanarak metaverse turizminin gelişim seyrini analiz ederek önemli bir boşluğu doldurmaktadır.Performans analizini ve bilim haritalama analizini içeren çift yönlü bir yaklaşımla, bu çalışma 152 yayını değerlendirerek metaverse turizminin gelişimine ilişkin zaman çizelgesini, temel araştırma desenlerini, yazarları ve kaynakları sunmaktadır. Bulgular, 2022'den itibaren metaverse turizmi araştırmalarında belirgin bir artış olduğunu, genel konulardan daha özel odaklara doğru bir kayma yaşandığını göstermektedir. Makale, en yaygın yayın türü olurken, yayın hacminde Çin lider konumdadır. Journal of IT&T dergisi en etkili kaynak olarak öne çıkarken, Gursoy, Malodia & Dhir (2022), Buhalis, Lin & Leung (2022), Buhalis, Leung & Lin (2023) ve Koohang vd.’nin (2023) çalışmaları en çok atıf alan çalışmalardır.Yapılan ilk çalışmalar sanal gerçeklik, akıllı turizm ve blockchain konularına odaklanırken, 2023 yılı metaverse turizminin kavramsal temelinin atıldığı yıl olmuştur.Son dönemdeki metaverse turizn araştırmaları kullanıcı deneyimi, pazarlama, adaptasyon ve destinasyon yönetimi gibi konulara vurgu yapmakla birlikte Z kuşağı, sürdürülebilir eğitim ve sürdürülebilir turizm gibi özelleştirilmiş konular önem kazanmış ve çeşitli analitik yöntemler kullanılmıştır.Bu kapsamda çalışma, iş birliği haritalaması aracılığı ile mevcut araştırma yörüngesini sunarak metaverse turizmi araştırmalarını geliştirmek için gelecek araştırmalara ışık tutmaktadır.
İndirmeler
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