İŞLETMELERİN ETİK UYGULAMALARININ TÜKETİCİ SATIN ALMA DAVRANIŞLARINA ETKİSİ ÜZERİNE BİR ARAŞTIRMA

Abstract

It is aimed to reveal whether the impact of the ethical implementations of establishments on the purchase behaviours and attitudes of consumers differentiate according to the demographic characteristics. Additionally the second purpose is how the unethical implementations of establishments affect in the purchase behaviours of consumers. In this context people chosen randomly in a shopping mall in Ankara were under survey. The data of the research was assessed by using T Test and The Analyse of Varyans. The results show that the purchase behaviours and attitudes of consumers oriented the ethical implementations of establishments don’t range significantly in terms of the demographic characteristics. However the findings of the studty reveal that the unethical practices of establishments have influence adversely on the purchase behaviours of consumers