BENCHMARKİNG (COMPARATIVE) STUDY IN THE CONTEXT OF THERMAL TOURISM: BİNGÖL AFYONKARAHİSAR MODEL

Abstract

The purpose of this study is to clarify how to improve the quality and efficiency in the enterprises that serve in the thermal tourism area in Bingöl by taking advantage of the benchmarking technique. Based on this purpose of the study, the enterprises which are located in Bingöl province and serve for thermal purposes were compared with İkbal Thermal Hotel & Spalocated in Afyon province in terms of evaluation and development of thermal tourism potentials using Benchmarking method. There search universe constitutes two enterprises located in Ilıcalar Municipality bound to Bingöl Province and one 5-star enterprise affiliated to Afyon Province. Relevant thermal establishments serve men and women and are open all the year round, including summer and winter periods. Qualitative research method was used in the study and data were obtained by interview questions, observation technique and literature review. In this context, the structured interview questions, there levant thermal operating systems and the data to be obtained were analyzed and interpreted with the method of descriptive analysis.