MÜZELERE YÖNELİK OLUMSUZ KULLANICI GUDUMLU İÇERİK ÇÖZÜMLEMESİ: TRIPADVISOR.COM ÖRNEĞİ

Abstract

This study aims to analyze the negative user-generated contents for museums which are depicted from TripAdvisor Travel site for travelers. The negative comments made to top 10 museums chosen by the TripAdvisor users in 2016 -Göreme Open Air museum, Kariye Museum, Gaziantep Zeugma Mosaics Museum, Afrodisias Museum, Rahmi M. Koç Museum, Anatolian Civilizations Museums, Antalya Museums, Istanbul Archeology Museums, 2. Bayazıd Complex and Mevlana Museums - are the samples of this study. In order to evaluate the negative comments about these museums the content analysis was used. And all the comments were analyzed. As a result of the research 3457 comments have been analyzed and 673 negative comments were identified about the museums.