ALIŞVERİŞ MERKEZLERİNDE DÜZENLENEN ETKİNLİKLERİN TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİHİNE OLAN ETKİLERİ ÜZERİNE BİR ÇALIŞMA

Abstract

Today, shopping malls have become places thatpeople use for various purposes in their free time. People are going to the shopping center in their free time and aim torelax away from their daily routines. Some consumers have begun to see shopping centers as centers of utilitarian consumption and shopping and shopping centers as places to move away from the monotony of life. These types of consumers choose shopping centers according to these activities by focusing on events organized in shopping centers and special days. The purpose of this study is; the activities organized by the shopping centers determine the way in which the consumers influence the shopping center preference process. In order to achieve this purpose, the study was applied to the sample in Ankara, which is the universe of there searcher, and the survey was used as the datacollection technique.