BUTİK OTELCİLİK: KAYAKAPI KÜLTÜREL VE DOĞAL ÇEVRE KORUMA VE CANLANDIRMA PROJESİ ÖRNEK OLAY İNCELEMESİ

Abstract

In last decades, accommodation businesses have changed with different definitions and classifications in the directions of tourist’ expectations, and they have differentiated their goods and the service to gain a competitive edge. Boutique hotels that emerge in this direction are small but have their atmosphere unique design, different architecture and provide high quality and high individual service. These businesses meet the tourists’ especially those from the high-income group requirements of more specific places. This study aims to define the concept of boutique hotels that have emerged in the direction of tourist’s changing demands in recent years and reveal the current situation of boutique hotels in the World and Turkey. In the scope of this study, how the Kayakapı Project, which is a unique example of boutique hotels concept in Nevşehir which is a suitable location for the development of boutique hotels, put into practice and its characteristics are detailing with secondary sources and interview.