VIRTUAL TRAVEL EXPERIENCE: THE CASE OF PAST VIEW SPAIN
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https://doi.org/10.5281/zenodo.6399116Keywords:
Virtual tour, experience, virtual reality, augmented realityAbstract
The aim of this study is to examine the past view experiences of consumers by participating in virtual tours and to reveal the differences and similarities in their attitudes. In the study, content analysis was carried out by using secondary data used in qualitative research methods. The data were obtained by examining the Past View experience comments of tourists from the Seville and Barcelona regions on the TripAdvisor site. The MAXQDA 2020 program was used in the analysis of the data. According to the results of the study, when the Seville and Barcelona code distributions are examined, it is seen that the common codes are experience and innovative ideas for both regions. With the past view experience, it has been concluded that in both destinations, it is possible to travel to the past by showing how the people of that period lived, their traditions or their clothes. In addition, TripAdvisor comments of tourists who have past view experience through virtual tours are thought to be guiding for potential visitors.
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