Seyahat Acentelerinin Sosyal Medya Paylaşımlarının Göstergebilimsel Analizi: Konya İli Örneği

Abstract

In this research, it was aimed to reveal the messages of the A group travel agencies operating in Konya to the consumers of the visual posts they made on Instagram for the tours they organized. semiotic analysis was used as methods in the study. As a result of the analysis, the photographs shared by the agencies were divided into 5 categories: "for the tour process", "for accommodation establishments", "for nature tours", "for cultural tours" and "for nature-culture tours". In the analysis results, in the tours organized by the agencies, it has been observed that the signs that people of all age groups can participate in individual or family tours, and that they can have fun on the tours, there are signs that there are many alternative accommodation opportunities outside the city to take time and relax. In addition, it was observed that the visuals shared for cultural tours reflect the signs that the opportunity was given to learn the history and culture of a region more closely, and to witness the struggle for survival in the past. In the photographs shared in nature tours, the richness of nature such as plateaus, sea, waterfall, tulip and lavender fields, natural formations are shown as an element of attraction. It is shown that a rich holiday experience will be experienced by presenting cultural richness and natural beauty indicators together in nature and culture tours.