TÜKETİCİLERİN SMART KARTLA İLGİLİ ALGILARININ OTEL İŞLETMELERİNDEKİ EKSTRA HARCAMALARINA ETKİSİ*

Abstract

This study aims to examine the effect of consumers‟ smart card perceptions‟ influence on their extra spendings. Descriptive field research method is adopted for study and survey method is used as a data gathering tool. 304 individual stok the survey. Gathered data analyzed statisticly and interpreted accordingly with the aim of study. Factor analysis conducted in order to see if the scale is convenient to measure the aimed structure. Sub-dimensions of the definitons used for measuring the smart card perception are considered as “trust”, “satisfaction”, “preference” and “anxiety”. In order to determine the relationship between smart card perception‟s sub-dimensions and spending, correlation analysis are conducted and to determine the subdimensions influence on spending, regretion analysis are conducted. Results indicated that hotel consumers‟ smart card perception has an effect on their extraspendings (r=0,471) and the 20,5% of extra spendings could be explained through their smart card perceptions.