SEYAHAT ACENTELERİNDE KULLANILAN ONLINE SİSTEMLER: INTERNATIONAL AIR TRAVEL INDEX (IATI) ÖRNEĞİ

Abstract

The incredible speeds that are occurring in information technology are changing. Travel agencies also take their share from this exchange. Both the public and the private sector benefit from these technologies. Travel agencies, one of the most active actors of tourism marketing, have to use information technology based systems in parallel with increasing information technology. The main aim of this study is to highlight the benefits of the online travel system of IATI to tourism and travel agencies.