Turist Rehberlerinin Hizmet Kalitesi Boyutlarının Paket Tura Katılan Turistler Tarafından Algılanması Üzerine Çalışma

Eyüp Güven; Emre Ergün

doi:10.5281/zenodo.8094559

Authors

Eyüp Güven Muğla Sıtkı Koçman University, Fethiye ASMK Vocational School https://orcid.org/0000-0001-7262-1760
Emre Ergün Muğla Sıtkı Koçman University, Fethiye ASMK Vocational School https://orcid.org/0000-0002-4571-6323

DOI:

https://doi.org/10.5281/zenodo.8094559

Keywords:

Tourist Guide, Service Quality, Package Tour, Tourist Satisfaction

Abstract

Tourist guides have a very important place in the tourists' good travel experience, satisfaction and country image, as they are with the tourists from the beginning to the end of the tours. In this study, it is aimed to reveal the dimensions of tourist guiding service quality and to determine the perception differences of the emerging dimensions according to the demographic characteristics of the tourists. The data were collected through a questionnaire from the participants of the travel agencies that organize package tours in Istanbul using the convenience sampling technique. SPSS 22.0 program was used to analyze the data of 297 participants. As a result of the analyzes made, the service quality of the tourist guiding profession has been reduced to three dimensions. Depending on the service quality dimensions of the guide, the perceptions of the participants differ depending on the income level of the participants, the people they travel with, the number of travel with package tours in the last five years and the reasons for choosing package tours.

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