Üniversite Öğrencilerinin Kurumsal İtibar Algılarının Özdeşleşme ve Tatmine Etkileri: Zonguldak Bülent Ecevit Üniversitesi Örneği

İbrahim Alper Gedik; Süleyman Şahin; Said Kıngır

doi:10.5281/zenodo.10443097

Authors

İbrahim Alper Gedik Sakarya University of Applied Sciences https://orcid.org/0000-0002-9113-0286
Süleyman Şahin Bolu Abant İzzet Baysal University https://orcid.org/0000-0001-9621-430X
Said Kıngır Sakarya University of Applied Sciences https://orcid.org/0000-0002-5459-3484

DOI:

https://doi.org/10.5281/zenodo.10443097

Keywords:

Corporate Reputation, Identification, Student Satisfaction, Zonguldak Bülent Ecevit University

Abstract

This study aims to understand the relationships between the perceptions of corporate reputation, identification, and student satisfaction among students in the tourism department at Zonguldak Bülent Ecevit University, located in the city of Zonguldak, which does not have a fully established status as a tourist destination. Additionally, the study intends to provide insights for universities to enhance student satisfaction and strengthen their corporate reputations by developing strategic measures. The study adopted a quantitative research method, and data were collected through a survey technique. 346 pieces of data obtained from students enrolled in the tourism department at Zonguldak Bülent Ecevit University were analyzed. Three hypotheses formulated in line with the research objectives were tested statistically using the SPSS software package. According to the research findings, it was determined that the perception of corporate reputation positively influences the process of identification and student satisfaction among the students. Furthermore, the dimension of identification was also found to positively affect student satisfaction. These findings suggest recommendations for universities to develop student-centric approaches in their strategic communication plans and corporate reputation enhancement efforts.

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