YİYECEK İÇECEK İŞLETMELERİNDE TURİST DENEYİMLERİNE YÖNELİK BİR ANALİZ: TRIPADVISOR ÖRNEĞİ

Abstract

The tendency of sharing their experience of tourists on social media is gradually increasing. How tourists gain an experience in the destination and how they share these experience has been quite an important topic. Therefore, the primary of this study is to analyze the experiences which are shared by tourists regarding food and beverage businesses on social media. In order to achieve this study’s aims, it has been used secondary data in this study. It has been considered tourist’s e-reviewsandthese ereviews are chosen from Tripadvisor.com which is a website serving the international travelers to help them improve their travel experience and help for their holiday plans. E-reviews that is commented by tourists related with their experience have been examined by applying content analysis. As a result of analyzing e-reviews, tourists have a positive experience related with taste, quality, authenticity and service delivery in food and beverage businesses. On the other hand, it has been analyzed that tourist have a negative experience such as the small portion of the food, the cooking and the noise around business.