KAYAK MERKEZLERİ KAPSAMINDA YAPILAN ARAŞTIRMALARA YÖNELİK KAVRAMSAL BİR İNCELEME

Abstract

Due to the fact that tourism policy in Turkey is based on sea-sand-sun tourism in general, new policies that can be realized in culture, health and nature-based areas are thought to contribute to tourism. From this view point of research, domestic and foreign studies are examined on ski resorts which have an important place in terms of winter tourism. As a result of the literature survey, 63 foreign and 22 indigenous researches are classified within content analysis which are obtained from different sources. Research results, it has been determined that the main foreign researches related the ski resorts are focused on the topics of climate and environmental issues, quality of service, customer satisfaction and loyalty. On the other hand, it has been found out that the main domestic researches related the ski centers have been mainly focused on conceptual studies on the importance and promotion of the ski resort. Therefore, local researches related the ski resorts have been limited to a conceptual level in general, and these researches should be supported by quantitative researches.