TÜRKİYE İNANÇ TURİZMİNDE ZENGİNLEŞEMEMİŞ BİR ÜRÜN: YEDİ KİLİSELER

Abstract

Despite the wealthy asset potential in Turkey, religious tourism is the last place among the tourists' arrival goals in Turkey. One of the places where Turkey has an important potential for religious tourism is the Seven Churches, located in the Aegean region and having an important place in Christian theology. Seven Churches Ruins, which are currently subject to a certain visitor demand, are an unaugment product despite the high tourism potential. The aim of this study is to reveal the tourism potential of the Seven Churches Ruins, to make product analysis and to make proposals for product augment. The research was carried out by content analysis method based on literature review. According to the result obtained, despite the fact that the Seven Churches Ruins have positive characteristics of attractiveness, accessibility, tourism establishment and activities, it is thought that there are some deficiencies about the image from the other side. In the study, suggestions were presented to create an effective image.