KONAKLAMA İŞLETMELERİ WEB SİTELERİNİN KURUMSAL SOSYAL SORUMLULUK İÇERİKLERİ AÇISINDAN İNCELENMESİ: ANTALYA ÖRNEĞİ

Abstract

The concept of corporate social responsibility is defined as the entirety of the obligations of companies to improve their community life by setting policies, implementing, deciding and implementing their policies in accordance with their own goals as well as their social expectations and values. Accommodation establishments, as one of the most important elements of the tourism industry, have increased their social responsibility activities in parallel with the changing tourist/customer demands and have started to show themselves more in the environmental, social, economic, etc. activities that concern the society. The aim of this study is to analyse the contents of the Corporate Social Responsibility (CSR) activities on the websites of five-star hotels and first-class holiday villages operating within the borders of Antalya Province. In the study, a total of 330 accommodation establishments operating within the province of Antalya were taken into consideration and the information of the accommodation companies in the study was obtained from the web pages of the Ministry of Culture and Tourism, General Directorate of Investments and Enterprises. Analysis of the data was performed by frequency analysis, Mann-Whithney U ve Kruskal Wallis tests. According to the findings obtained from the analyses; the lowest level of CSR content on the web sites of the accommodation companies examined was “against employees (8.8%) and society (11.8%). It has been also determined that there is a statistically significant difference between the type of enterprise and the location in which it operates and the contents related to corporate social responsibility applications of the accommodation enterprises’ web sites in the scope of the study