DESTİNASYON PAZARLAMA SÜRECİNDE PRESİDİA ÜRÜNLERİN ETKİSİ


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Authors

  • Serkan YİĞİT Balıkesir University, School of Tourism, Balıkesir, Türkiye
  • Murat DOĞDUBAY Balıkesir University, School of Tourism, Balıkesir, Türkiye

Keywords:

Destination marketing, Project of presidia, Slow food, Local products

Abstract

Today’s consumers are turning their choices towards to local products. In this context, destinanions feature this local poducts within the scope of differentiation efforts. This study aim to inform about Presidia Project and introduce Presidia products in our country which started by Slow Food movement in 1999. In conclusion, mentioned about benefit of The Presidia Project to local producers and suggestions were made.

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Published

2017-04-18

How to Cite

YİĞİT, S. ., & DOĞDUBAY, M. . (2017). DESTİNASYON PAZARLAMA SÜRECİNDE PRESİDİA ÜRÜNLERİN ETKİSİ. Journal of Recreation and Tourism Research, 4(Special Issue 1), 39–48. Retrieved from https://jrtr.org/index.php/jrtr/article/view/229

Issue

Vol. 4 No. Special Issue 1 (2017): JRTR

Section

Research Paper

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.