AKDENİZ ÇANAĞINDAKİ ÜLKELERİN DESTİNASYON PAZARLAMA ÖRGÜTLERİNİN TWİTTER KULLANIM ETKİNLİĞİNİN DEĞERLENDİRİLMESİ: TÜRKİYE, YUNANİSTAN, İTALYA, İSPANYA VE FRANSA

Abstract

In today's competitive environment against conscious consumers with increasing the demand for information and becoming important technologically usage of social media, traditional marketing practices have become a digital marketing tool. In recent years Twitter, which is remarkable with its originality, has become important role as a marketing tool for destination marketing organizations (DMOs). In this context, Twitter profiles of some countries in the Mediterranean Belt such as Greece, Italy, Spain and France and particularly Turkey are aimed to compare and to determine how interactive they are used by official DMOs.