Müzecilikte Değişim ve Stratejik Yönetim: Ankara İli Örneği

Abstract

Museology is radically revised by being affected by the changes in social, economic, demographic, cultural, technological and political processes during the development process. Museums face competitive environment due to changes and uncertainties which are inevitable. Considering Ankara historical and cultural treasure, it has a brand value as one of the cities with an extremely high tourism potential. When considering cultural heritage assets, museum visitor numbers are far below their potential. In this context, strategic management plans of museums, considered to be unable to adequately use their potential, are examined. A literature review was made on the subject where the consequences were compared with the museology developments in the world. The results show that museums cannot be integrated into change and innovation, and museum management is not focused on enough strategic management. Results show that museums cannot integrate change and innovations because the management is not focused on strategic management.