REKREAKTİF ETKİNLİK AÇISINDAN SPA TÜKETİCİ PROFİLİ
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Keywords:
Spa, Tourism, Recreation activities, Consumer profileAbstract
Spa tourism has emerged as an important alternative tourism destination that has developed in our country in recent years. At the same time spa tourism offers considerable contributions both to the development of health tourism and to the expansion of tourism to 12 months. This research was conducted to determine the characteristics of the consumer profile of the spa centers of five star hotels in Ankara and at the same time to identify the data needed for investment in the sector. 454 visitors participated in the research. The percentage of the data obtained and the frequency distributions obtained from the research were analyzed with the SPSS packet program.
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